I really like this concise and to-the-point this summary of why Fair Trade really has no place in the marketing of specialty coffee...
“In my opinion, the Fair Trade brand / model works alright for commercial quality coffee and for one might term “entry-level” specialty. Once one gets into extremely specific, ultra-high quality coffees it begins to falter because it was not designed to deal with them. Fair Trade is, essentially, a one-size-fits-all blanket program that is applied to an incredibly diverse range of different coffee farmers across the world…the fact that it the FT price has been $1.26 for more than fifteen years and is the same for every farmer whether he/she lives in Peru, Rwanda, Sulawesi, Costa Rica, or El Salvador makes little sense.”
excerpt from this link...
Maybe Fair Trade is just 'social baggage' better left to the commodity market...
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